Artificial intelligence is only as powerful as the quality and quantity data informing it, so you’ve got to have the right datasets feeding your AI models and algorithms.

Data annotation, the human-led process of labeling and categorizing data before it’s fed to AI, is key to your AI’s success. But many brands lack the manpower or strategy to ensure their data is creating the right AI models to automate customer journeys or anticipate customer need.

In this Tips & Takeaways, learn:

• Why data annotation is a CX differentiator
• Ways investing in high-quality annotation drives ROI
• Real-world results data annotation has generated for brands