Use of artificial intelligence (AI) within every industry is exploding, but especially within the customer experience space. In fact, a 2023 Gartner poll found that customer experience/retention is the primary focus of respondent’s AI investments.

From reduced average handle times (AHT) to improved customer self-service, there are many opportunities for AI to make a difference in customer experience strategy. But before you go all in on AI, we think it’s important to think about your business goals – meaning don’t start with technology, start with the benefit you want to achieve.

Check out this infographic to learn what kinds of AI to apply to get the benefits you want.